VALIDIR WHITE PAPER

METHODS FOR VALUE ADDED SUSTAINABILITY

solution to monetize scarcity inluxurygoods

By Luvisia Molenje and Carson Chung

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SUMMARY

Luxury brand authenticity, sustainability, digital currency and blockchain technology intersect in this white paper, which introduces a solution to monetize scarcity in luxury goods. The biggest problem facing luxury fashion brands is the rise of dupes. Recently in the midst of a trade war China has unleashed a social media ad campaign marketing replicas as authentic. Sowing the seeds of doubt threatens to permanently tarnish luxury brands. Validir has a solution to serialize and authenticate luxury products and offer protections against tariffs and currency manipulation.

Molenje and Chung propose a framework that combines blockchain's ability to track and verify luxury items with a new digital currency, Validir, to create a transparent and sustainable market for luxury goods resistant to currency fluctuations. This approach addresses the issues of counterfeiting, environmental impact, and fluctuating values in the luxury market. By leveraging blockchain and digital currency, the white paper suggests a way to add value to luxury goods while promoting sustainability and authenticity.