Validir
DIGITAL JOURNAL

The luxury market’s new guardian: Validir’s advanced technology challenges counterfeits

There is an opulent world of luxury goods, where exclusivity and craftsmanship define value, and counterfeiting has cast a dark shadow of uncertainty and risk for both buyers and sellers. For buyers, the allure of high-end brands comes with the peril of purchasing counterfeit products that can lead to significant financial loss and a diminished sense of trust in the authenticity. Sellers, on the other hand, face not only the threat of lost revenue and brand dilution but also the challenges of combating sophisticated fraudsters who undermine their market reputation.

September 4, 2024
GRIT DAILY
GRIT DAILY

Validir’s Advanced Authentication Technology Combats Counterfeit Chaos in Luxury Goods

With Validir’s advanced, tamper-proof NFC technology, each product is assigned an unclonable electronic identifier, similar to a digital fingerprint. Consumers can easily authenticate their items using their mobile phones to scan the product’s embedded NFC chip. Validir then uses its patented state-of-the-art encryption and authentication algorithms to verify the chip’s code, ensuring the product’s authenticity.

August 13, 2024